Marketing for e-commerce businesses

When done correctly, e-commerce can be a very good business model. Unfortunately, most people don't think about any additional marketing activities once the site has gone live, relying on the website designers search engine marketing work to get top positions.

The changing world of search engine marketing

Google really rules the Internet in terms of search traffic and industry changes. Google (and other engines) work from an algorithm, which is constantly changing. The last major change was in Autumn 2008, where Google completely changed the way it ranks sites. Much of what was acceptable prior to the update is now unacceptable and many sites (including major businesses) lost ranking overnight.

The message here is that search engine marketing directly with search engines is an ongoing project.

Using email marketing for e-commerce websites

Waiting for traffic from search engines is one thing that you can't really accelerate. Email marketing is another way of driving traffic to the site.We have run successful campaigns for e-commerce sites over the last 5 years.Please go to our cases study area to view examples.

	To view our food marketing examples, please visit our case study area.
	If you are looking to outsource all of your marketing activities visit our complete marketing solution page.
	If you want to outsource part of your marketing as an existing marketing manager please visit our marketing manager support page