Grapevine News
New website and SEO Manager
Grapevine Marketing Agency are pleased to announce that we have recently recruited a new member of the team as a dedicated resource for our clients for website, SEO and social media.
She is currently working for 5-6 clients on all of these activities to further enhance our skill set and in-house marketing expertise.
Pinnacle Packages
Following on from successful email marketing and telemarketing campaigns with our existing clients, we have released a new set of packages dedicated to these marketing disciplines.
The Pinnacle Packages are extremely flexible in terms of activities and payment options and have very attractive 'quick win' opportunities for clients.
Contact us for more details.
£Multi-Million leads from our SEO
Nitec, our Electroless Nickel Plating specialist client are now enjoying up to 50 leads a month through their site of huge potential.
Sales Director from Nitec, Marcus Hill says "Grapevine has done an amazing job on the site in terms of look, feel and the right traffic coming to the site. We now enjoy lots of leads of very high value"
Grapevine Marketing Agency run organic search engine programmes, avoiding costly pay-per-click through Google. This is one of many clients that we are succesful with in this area of marketing.
Spring 09 - Sales and marketing are different functions
"Hi, I'm Ian, Sales and Marketing Director of ABC Ltd"
How many times have you come across that statement in business? Most businesses put the sales and marketing functions together; which, in the vast majority of cases, is wrong. Sales and marketing are two completely different functions. If you are looking for a short definition, I would say that marketing activities feed sales efforts. When you break it down further into each role it becomes much clearer.
Spring 2009 - Quick marketing tips on a budget
1. Don't waste money on advertising...for 95% of the business population this is a pointless exercise in terms of lead generation and also carries a huge cost. You could get many more direct and active activities for the same cost.
2. Use your current client list...most of you won't know that you can actually achieve more from existing clients. Be honest with yourself, do all of your clients know everything that you do? How many times have you missed an opportunity with a client this way because they didn't think you could help them in a particular area?
3. Give your clients news of your business that is progressive. For example, "Hi John, just thought I would give you a call to see if there is anything else we can do for you at the moment - whilst I am on the phone, we have just installed a new widget machine to bring the cost of widgets down for our clients. If you, or anyone you know is interested please let me know". If you tell your target market that you are investing in new people/kit/expansion then they will have an impression that you are a stable and successful company.
4. Editorial...lots of local news and trade magazines will take good quality copy from you and publish it in the business news section for free. If you can strike an ongoing relationship up with editors and you always submit good newsworthy copy that is not a big sales pitch for your business then you will eventually get them calling you for you to help them fill a space! Remember, there are 1000's of trade magazines in the UK - most sectors have 4 or 5.
5. Networking...still one of the best ways to get business locally and spread the word cost effectively about your business. There are lots of local networking meetings and some National ones too. Costs are very low, normally between £10-20 and you get to meet lots of business people, who in turn become your sales people.
6. Letter campaigns...for the cost of a few stamps you can send out relevant information to prospects. Don't dismiss this activity - a client of ours won Coca Cola as a client from this activity. Keep the letter one page maximum and remember to tell the prospect what is in it for them - not just you.
Winter 2009 - Measuring your marketing campaigns
OK, so the way most people track leads is by getting your employees to remember to ask where they heard about you right? There are flaws to this. Hand on heart can you say that they all get logged? Does anyone in the company care as much as you about remembering this sort of information. Here are some quick and easy ways to see if your campaigns are working.
1. Get your email provider to set up several email alias addresses for you. An alias is not an email account, but an email that gets forwarded to your chosen account. Set them up similar to this:
a. email@joebloggs.com
b. direct@joebloggs.com
c. pr@joebloggs.com
d. ex@joebloggs.com
e. web@joebloggs.com
2. Record on an Excel spreadsheet that email@ is always on email campaigns, direct@ is always on direct mail and so on. Do not use those emails anywhere else.
3. When an enquiry comes through - let's say on pr@, it means that the lead has come from someone who has read one of your editorial PR pieces in the press.
4. You can do the same with phone numbers. There is a website called www.skycomuk.com, where you can get 20 0845 numbers at no cost to yourself. The admin panel allows you to point these numbers to any landline number you want.
5. Do the same as the emails and assign an 0845 to a marketing activity, so 0845 1111111 could go to email marketing and 0845 1111112 could go to PR activities. You will be able to see the amount of traffic through each number to see if your campaigns are working.
Spring 2009 - New dialler doubles productivity for telemarketing team
Grapevine has invested in one of the best diallers on the market. Maximise is a web-enabled dialler that has doubled our telemarketing productivity.
Grapevine's marketing clients are able to view live reports and statistics and all of the reporting is much easier than ever before.
The system is usually for telemarketing teams of 10+ but Grapevine's ethos of doing things the right way is going to bring massive benefits to their clients.
