Spring 09 - Sales and marketing are different functions

"Hi, I'm Ian, Sales and Marketing Director of ABC Ltd"

 

How many times have you come across that statement in business? Most businesses put the sales and marketing functions together; which, in the vast majority of cases, is wrong. Sales and marketing are two completely different functions. If you are looking for a short definition, I would say that marketing activities feed sales efforts. When you break it down further into each role it becomes much clearer.

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