Case Study 2

Sector >>		Distribution

Client >>		Dichtomatik UK

Reach >>		UK

Problem >>		German business with UK office with very little marketing presence.

Dichtomatik UK are a stand-alone business with their head office in Germany. They supply high strength O-rings and seals to sectors such as Oil, Gas and Petrochemical. Their product is very specialist, and they recently became a UK distributor for Dupont.

The UK Managing Director approached us needing a new identity and marketing activities independent of the German side of the company.

	After an exploratory day at the client's premises, we developed a marketing strategy looking at creating an identity in the UK and a marketing plan to win business.

	The initial website that we built was one prior to the Dupont agreement when they sold lots of normal O-rings and seals. We included video and all photography was completed in our studio. View UK website

	After the Dupont agreement we built them a second site, which technically was very intelligent. Whatever product you are viewing on the site, it has its own set of pages, plus shared pages. The URL also changes with the product brand. View new website

	We have many years' experience at getting our CMS sites developed in line with modern SEO techniques and we have been practising SEO for all of our company lifetime. These are the most sought-after terms in their market along with search engine positions.

	A series of email campaigns was written, designed and built by our team and then delivered to current clients, gone-aways and new prospects. View email ::: View email 2 ::: View email 3

	We have undertaken several in-house shoots using a Nikon D700 and location and studio lighting to create images to represent the client more professionally. View shoot 1 :: View shoot 2 :: View shoot 3

	We run several days of telemarketing and we produce very good results in terms of leads for large volume O-rings. The results are from many different sectors and also for big brands.