Case Study 6

Sector >>		FMCG Gourmet Meat

Client >>		Broadstripe Butchers

Reach >>		UK high net worth individuals

Problem >>		Struggling e-commerce site two years old when we picked it up.

Broadstripe Butchers

With just one person responsible for the project, we were brought in after the client attended one of our marketing courses. They needed active marketing and SEO activities to enhance their sales.

	After an exploratory day at the client's premises, we developed a marketing plan which initially looked at sending messages out through multiple methods to higher net worth individuals and gourmet meat lovers.

	The initial build was from a previous designer, but we implemented new themes onto the site to ensure that the graphics were kept up to date depending on the time of year.

	We have many years' experience at getting our CMS sites developed in line with modern SEO techniques and we have been practising SEO for all of our company lifetime. These are the most sought-after terms in their market along with search engine positions.

	We wrote 2 email campaigns a month, even choosing the meat cuts and the prices for the client. We used creative design, mixed with sales messages and information to drive people towards the website. We also used promotional codes on each of the campaigns to track success. View email :: View email 2 :: View email 3 :: View email 4

	We have undertaken several location shoots using a Nikon D700 and studio to create images to represent the client more professionally. Shoot 1 :: Shoot 2

	We acted on behalf of the client as their account team, and also looked after the customers that were registering on the site but not ordering. We would find out what the issue was and try and rectify it over the phone. We also called all first order clients a month after their initial order to check for satisfaction of product and service.